DIFFA Event Branding

• Prize
  Winner in Brand Activation / Branding
• Company
  Gensler
• Lead
  Jessica Beck
• Team
  Jessica Beck
• Client
  Design Industry Foundation Fighting Aids (DIFFA)
• Credits
  Photography Courtesy of Gensler

These bold, playful visual identities capture the events' spirit of celebration while reinforcing the organization’s mission. For the 40th Anniversary Gala and new annual events—Après Ski, Night at the Museum, and Lipsync for Life—the team created flexible systems of color, pattern, and motion graphics adaptable across digital and print. The designs inject energy, joy, and cohesion, ensuring DIFFA’s fundraising events feel as impactful visually as they are socially. The designs will be used and modified for digital announcements and printable collateral to promote the events for years to come.