Life's Supermart

• Prize
  Winner in Social responsibility Focus / Social Responsibility
• Lead
  PLUS Collaboratives
• Team
  Cheryl Sim, Mervin Tan, Rene Foo
• Client
  Central Provident Fund Board (CPFB)
• Credits
  Photos by Low Jueming

CPF Life’s Supermart makes financial planning approachable through a daily context of grocery shopping. Themed aisles with symbolic grocery items reinforce how decisions shape the future. Participants explored various “purchases” and realised that planning ahead could help them pursue their dreams and live fulfilling lives. An interactive checkout gave personalised personas, guiding participants to engaging and relatable financial advice. The playful setting, cheerful visuals, and puns made complex retirement concepts accessible while showing the value of independence, benefiting everyone.