Immersed Cellular

• Prize
  Winner in Augmented Reality (AR) / TV / Film / Animation
• Company
  Deepcake
• Lead
  Yiqi Zhao

The Immersed Cellular is a interactive mixed reality experience that harnesses generative AI to transform microscopic brain cell imagery into a 3D, responsive interface environment designed for positive reappraisal. This experience seamlessly integrates cognitive techniques to help users reduce stress by engaging deeply with the intricate textures and details of extracted brain cells through both visual and tactile interfaces. Optimized for cross-platform interaction, users can easily transition from a shared physical space, use iPhone to scan AR environment, creating a inter-personal space.

Yiqi Zhao, Product Design Lead at Meta, specializes in AI-driven spatial computing across Meta Quest products, cross-screen platforms, creation tools and wearables. Her team has delivered human-centric innovations, including the Meta Quest headsets and Horizon Ecosystem. With a research background at Harvard and MIT Media Lab, Yiqi began her 3D journey in brain-computer interfaces (EEG) and wearable AI. Previously, she led Unity’s platform initiatives, including the visionOS partnership for Apple Vision Pro. She also made her mark in the gaming sector by shipping Destiny 2. Additionally, she l