Eric Emanuel NYC Flagship

• Prize
  Winner in Retail Branding / Retail
• Company
  Gensler
• Lead
  Will Prince
• Team
  Will Prince, Na Kim
• Client
  Eric Emanuel
• Credits
  Photo © Ken Kochey, Courtesy of New York Sunshine

The design team transformed Eric Emanuel’s 91 Greene Street flagship into an immersive brand experience where basketball, fashion, and art collide. Sculptural elements—from a suspended basketball to a roller-coaster hang bar—choreograph movement, while layered materials and dynamic lighting create texture and rhythm. Every detail from custom trophies to mirrored surfaces engages visitors in a narrative journey. Without logos, identity emerges through texture, form, and movement, making the space a living expression of Emanuel’s world.