Grün Coffee

• Prize
  Winner in Food / Packaging
• Lead
  Gamze Binici

For Grün Coffee Roastery’s identity and packaging, I drew inspiration from the coffee plant itself. The illustration captures its organic essence in a modern, graphic form. The bold uppercase wordmark, with rounded blocky type, balances confidence and approachability. By combining the logo and the illustration, I wanted to create a connection through all visual elements. The plant grows around the logo, symbolizing the brand’s deep connection to coffee cultivation. To create strong visual differentiation, I used warm, vibrant tones for the bean bags and a cool blue for the cold brew cans.

Specialized in crafting visually impactful brand identities and packaging that help businesses tell their stories and stand out in competitive markets. From concept to execution, I blend creativity and precision to bring brands to life.