Winner 2025 / Packaging / Beverage

Fugue and Rest

  • Prize
    Winner in Beverage / Packaging
  • Company
    COOL MAI DESIGN , MULAI DESIGN
  • Lead
    Patrick Cheng
  • Team
    Clyde Lai / Patrick Cheng
  • Credits
    Photo by : Scott Chou

In the Loire Valley, the “Garden of France,” Fugue and Rest pairs two distinct wines in perfect balance, embodying motion and stillness.The minimalist label features flat animal illustrations with bold color blocks—green for stillness, blue for motion—creating a striking contrast. Inspired by the Loire Valley’s landscapes, the design captures purity and vibrancy. More than just wines, this is a sensory journey where each sip tells a poetic tale of rhythm and balance.

COOL MAI Design Recommendations from Initial Brand Image Establishment to Visual Design, Packaging Design, and Long-Term Brand Development.