Family Values Festive Packets

• Prize
  Winner in All Other Graphic Design / Other Graphic Design
• Company
  Splash Productions Pte Ltd
• Lead
  Livia Hendranata
• Team
  Writer: Alexandra Tung; Account Manager: Pauline Chow
• Client
  Ministry of Social & Family Development

Every year, Singapore’s Ministry of Social and Family Development (MSF) distributes festive packets for Chinese New Year, Hari Raya, and Deepavali to promote the core family values of Love, Care & Concern, Commitment, and Respect.Our design approach was to create a cheerful and festive mood by featuring Becky Bunny, the Families for Life mascot, in various festive outfits and poses. We also prioritised sustainability, using eco-friendly paper and creating a dual-purpose envelope that could be repurposed as a decorative wall piece.

Splash Productions is an established Singapore creative agency with a heart for our community. Since 2005, we have partnered with various government agencies and brands to deliver impactful communication and engagement initiatives that benefit local organisations and Singaporeans.We offer in-house expertise in campaign strategy and management, graphic design, social media services, video production, and public relations.