PLUS Red Packet 2025

• Prize
  Winner in All Other Graphic Design / Other Graphic Design
• Company
  Plus Collaboratives
• Lead
  Cheryl Sim, Mervin Tan
• Team
  Cheryl Sim, Mervin Tan, Rene Foo, Louisa Lek
• Client
  Plus Collaboratives
• Credits
  Photos by PLUS Pictures

A tribute to the Year of the Snake, Plus’s 2025 Red Packet is inspired by the Legend of the White Snake, one of China’s Four Great Folktales, weaving themes of love, resilience, and transformation into its design. Intricate illustrations honour Madam White Snake and her loyal companion, Xiaoqing, with a double-sided structure: pinkish-white for Bai Suzhen and greenish-yellow for Xiaoqing, symbolising their sisterly bond. Shaped like intertwining viper heads, the locking mechanism holds the packet together without adhesive, showcasing precise craftsmanship, no matter which side it’s gifted on.