Hellenic Routes

• Prize
  Winner in Packaging Illustrations / Illustrations, Beverage / Packaging
• Company
  A|S Strategy, Branding & Communication
• Lead
  Antonia Skaraki
• Team
  Antonia Skaraki, Andreas Deskas, Naya Koutroumani
• Client
  ELGEKA
• Credits
  Photo by: Andreas Deskas

This is not a bottle; it’s a journey through time, place, culture, and myth, carrying the Hellenic spirit. Its contents have nourished civilizations, with each drop telling stories of ancient traditions that still sustain people today. Sealed with a postage stamp, it’s a message from Greece’s treasured winemaking regions, adorned with traditional folklore costumes—windows into rich heritage. This is not just a bottle but a book, filled with the love of small producers and songs of sun-soaked grapes. Uncork it, read the stories, and get drunk on the journey.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.