Dubai's Digital Leap with VARA and allumni

• Prize
  Winner in Brand Experience / Digital Solutions
• Company
  MBLM
• Lead
  William Shintani
• Team
  William Shintani, Ziwar Majeed, Rafael Carvalho, Norton Gomes
• Client
  Virtual Assets Regulatory Authority (VARA)
• Video
  Link to video

Dubai’s pioneering spirit meets regulatory innovation with VARA—the world’s first authority for virtual assets. Partnering with allumni, an AI Marketing Advisor, VARA launched an interactive activation: visitors asked regulatory questions via iPad and received real-time, on-brand answers mirrored on a video wall. At the 2023 Future Blockchain Summit, the experience went mobile, letting attendees access instant insights via QR code—making complex regulation accessible, engaging, and digital-first.