Tend Supplements

• Prize
  Winner in Brand identity / Branding
• Company
  Glo Creative Co.
• Lead
  Simone Jacob
• Team
  Kelly Ghom, Alyssa Carvo, Annie Kinnison, Erika Lanpher
• Client
  Tend Supplements
• Credits
  Photography by Haley Roberts
• Video
  Link to video

Walk down any supplement aisle and you’ll find the same chaos: shiny promises, cluttered labels, and endless “must-have” trends. Tend was created to be the antidote. Inspired by da Vinci’s Vitruvian Man, a symbol of balance and connection, the brand strips wellness back into three clean essentials: Glow, Digest, Relax. Just like the formulas, the visual identity is reduced to only what matters, turning simplicity into the very thing that grabs attention. The result is a design system so simple it feels radical. Tend is redefining how people see and trust daily health.