Rab Conceptual Brand Identity

• Prize
  Winner in Logo design / Branding
• Lead
  Zifei Ding
• Project Link
  View

Rab is an outdoor gear brand that specializes in equipment for alpine adventures. It is known for its commitment to product excellence and environmental sustainability. The brand focuses on user-centric design and recyclability. However, Rab's visibility in North America is quite limited due to a small market presence, minimal publicity efforts, and a restricted product range. In this project, I aim to enhance the brand's identity by optimizing its visual system and developing a user-friendly mobile app that aligns with current device trends.