Bridging Cultures, A Flexible Identity — The New Face of Ninja Hibachi Express

• Prize
  Winner in Brand identity / Branding
• Company
  ADGC
• Lead
  Hyunji Jun
• Client
  Ninja Hibachi Express
• Video
  Link to video

Lead Designer: Hyunji Jun Project Supervision: Ambrosia LimRebranding a Korean-American fusion restaurant by resolving cultural identity conflicts through a flexible branding system that bridges cultural gaps and celebrates the evolving spirit of fusion food culture.We designed a flexible visual system with adaptable elements for branches featuring different menu focuses (burgers, sushi, bowls) and a modular brand system that can flexibly adapt across locations while preserving visual consistency. The rebrand celebrates the flexible nature of the food culture.