Limelight - Logo & Brand Identity Design

• Prize
  Winner in Brand identity / Branding
• Company
  JD Designs
• Lead
  James Dawson
• Client
  Limelight

JD Designs transformed Limelight’s brand to reflect its expertise in branded merchandise supply while maintaining its heritage. The outdated crown logo was reimagined as an abstract crown jewel, aligning with Limelight’s modern positioning. A sleek monochromatic website emphasized quality and trust, supported by immersive product visuals. We introduced themed corporate gift packs, leveraging consumer trends to boost desirability. Limelight generated £10m+ revenue in the first year and a 67% increase in sales of corporate gift packs.