Ne / New ear by radius

• Prize
  Winner in Brand design / Branding
• Company
  Harajuku DESIGN Inc.
• Lead
  Keiichiro Yanagi
• Project Link
  View
• Team
  Ryusei Sakurai, Daniel Kerguelén
• Client
  radius Co., Ltd.

In the rebranding of "Ne / New ear by radius," an earphone brand developed by the audio and digital device manufacturer "radius," we undertook comprehensive branding that includes the design of the brand logo, key product visuals, packaging, and website. By carefully crafting a cohesive visual identity and articulating the brand’s worldview, we express the renewed value proposition of "Ne" from multiple perspectives.

Harajuku DESIGN Inc. is a branding company based on Harajuku, Tokyo. Our company consists of a branding director, a creative director, a producer, a planner, an art director and a designer. We are engaged in developments of CI / VI, graphic design, video production, WEB production, spatial design, planning and development of products, services and products from branding of companies and products.