Seek Sophie

• Prize
  Winner in Brand identity / Branding
• Company
  Somewhere Else
• Lead
  Chee Yong Ng
• Team
  Danielle Ng, Alina Phang, Yong Ng
• Client
  Seek Sophie

A travel experience company offering alternative ways to explore SEA, Seek Sophie pivoted to focus on Singapore-based experiences at the height of the pandemic, resulting in a misunderstood brand positioning. With the pandemic well behind, we set off to present Seek Sophie as it truly is—a force for good and a leader for alternative travel experiences for a new generation.Brand Strategy, Brand Identity, UI/UX

Somewhere Else is a brand consultancy that helps caring leaders challenge convention, beat expectations and expand perspectives. We work to shape a landscape populated by brands we’re proud of.As a tight-knit team of problem-solvers with compassion, clarity, and creative courage, we partner with visionaries to make good ideas great, and help great ideas multiply.