Seek Sophie

• Prize
  Winner in Brand identity / Branding
• Company
  Somewhere Else
• Lead
  Alina Phang
• Project Link
  View
• Team
  Creatives: Yong Ng, Danielle Ng
• Client
  Seek Sophie

A travel experience company offering alternative ways to explore SEA, Seek Sophie pivoted to focus on Singapore-based experiences at the height of the pandemic, resulting in a misunderstood brand positioning. With the pandemic well behind, we set off to present Seek Sophie as it truly is—a force for good and a leader for alternative travel experiences for a new generation.Brand Strategy, Brand Identity, UI/UX

We’re a boutique brand consultancy built for conviction-led businesses ready to push past convention. We weren't built to blend in and neither are the brands we work with.We work with the ones who’ve been underestimated, or who quietly refuse to play by the usual rules. The ones who still care about the people they serve. In a world that promotes sameness, we clear the path for them to stay true, stand apart, and earn the place they deserve.This is where belief takes shape, intent becomes momentum, and overlooked brands break through.