Kaohsiung Highline Park

• Prize
  Winner in Logo design / Branding
• Company
  CHEN YU MIN DESIGN
• Lead
  Yu Min Chen
• Team
  TAI YI-PING
• Client
  Sports Development Bureau, Kaohsiung City Goverment

? Kaohsiung Highline Park?, planned by the Kaohsiung City Government, repurposes an old sports stadium, breaking the boundaries of traditional athletic facilities. Its brand identity integrates the original architectural form with concrete blocks salvaged from the demolished stadium to create a gabion wall concept, forming an innovative fusion of old and new. Vibrant orange hues resonate with the architecture, while the typography design is closely linked to the building's exterior. This reimagined space delivers a fresh experience in Taiwan.

He is currently an assistant professor at the Department of Cultural and Creative Industries, National Kaohsiung University of Science and Technology, the CEO of AAD Asia Visual Arts Exchange Platform, the editor-in-chief of CTA Asia Creative Dialogue, the consultant of branding strategy of Two Halls, the design consultant of Kaohsiung Museum of Fine Arts, and the consultant of innovation and development of Department of Commerce, Ministry of Economic Affairs. He has more than 20 years of experience in commercial design, arts and culture exhibition design, branding and governmental projects.??