The City of Chicago Branding

• Prize
  Best of Best in Brand identity / Branding
• Lead
  Yining Xie
• Team
  Yining Xie
• Client
  The City of Chicago
• Video
  Link to video

This project reimagines Chicago’s identity through six attributes: Grit, Innovation, Intellect, Ambition, Courage, and Loyalty. Each attribute is represented by a unique landmark, highlighting the history behind its architecture. The highlighted “i” emphasizes that the city’s true strength lies in its citizens—their creativity, character, and vision. The tagline Steel and Soul reflects both Chicago’s skyline and vibrant culture. A TV & Film content poster series celebrates the city’s diversity, showcasing its most memorable on-screen locations and connecting design strategy with storytelling.