KIO branding

• Prize
  Winner in Brand identity / Branding
• Company
  THE CABINET
• Lead
  Malou Ko
• Project Link
  View
• Team
  Karen To, Sophia Cheung, Carrie Lui
• Client
  KIO
• Video
  Link to video

KIO is a wellness brand that provides Chinese Medical products for health and skincare. The logo design deconstructs the Chinese name. Spike (?), flat (?) and round (?) shapes are the three elements underlying the formation of nature and all living beings. When the three elements are in perfect balance, the word "?" is formed. Horizontally, the English name "KIO" appears, representing "Keep It Original." The packaging design are purposely designed to look like candy or dessert, unlike medicine. Using KIO products should be enjoyable, merging into daily routine.

Founded by Malou Ko, THE CABINET is an international award-winning multidisciplinary design studio based in Hong Kong. Our works include, but not only in, branding, graphic design, data visualisation, product design, marketing strategy and project planning. We connect people through design since 2005.Malou is an international award-winning branding designer based in Hong Kong. She started THE CABINET design studio since 2005 where she has worked for more than 150 international and local projects with over 100 clients such as, Standard Chartered, Cathay Pacific, Ralph Lauren, Sheraton...