
As part of a holistic brand strategy process, the entire image of the owner-managed IT company had to be completely redesigned: out with the look of an 80s PC magazine and in with an innovative and independent brand identity that carries the company's focus of activity as its DNA. For the key visuals, text messages are first translated into a binary code via processing, which in turn is converted into a graphic image - a focus ring of large and small dots that varies in size and composition. Each application of the key visual thus has the ability to convey its own hidden message.
jäger&jäger is an owner-run agency for Brand Identity and Branded Content. We love to inspire people … Our customers, through personal, close and agile collaboration … Your customers, through an exceptional brand experience.The best is yet to come.