Yilong Fulong Bento

• Prize
  Winner in Brand Activation / Branding
• Company
  COOL MAI DESIGN / MULAI DESIGN
• Lead
  Patrick Cheng
• Team
  Clyde Lai / Patrick Cheng
• Client
  Yilong Fulong Bento
• Credits
  Photo by : Scott Chou

The 67-year-old brand has been revamped to integrate traditional bento culture with modern design, showcasing brand values and environmental responsibility. Emphasizing respect and care for the community and traditional values, it aims to share a journey filled with deliciousness and warmth with consumers.

COOL MAI Design Recommendations from Initial Brand Image Establishment to Visual Design, Packaging Design, and Long-Term Brand Development.