Avgoulakia

• Prize
  Winner in Food / Packaging
• Company
  A|S Strategy, Branding & Communication
• Lead
  Antonia Skaraki
• Team
  Antonia Skaraki, Andreas Deskas, Naya Koutroumani
• Client
  Zouras Farm

Avgoulakia’s Extra Fresh Eggs bring a new character to the lineup—Chrysi, the farm’s 100chm (chick-meters) gold medal sprinter. Named after the Greek word for “Golden,” she symbolizes speed and quality, reflecting her Greek roots in shades of blue. Her red headband playfully declares “JUST EAT IT,” nodding to Nike, while her bold blue hair channels sprinter Sha’Carri Richardson. With a stance like a marble bust, Chrysi embodies speed and glory. This fresh, humorous design makes Avgoulakia the first Greek egg brand to bring personality to the breakfast table.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.