Kettle Chips - The Art of Slow. The Power of Storytelling.

• Prize
  Winner in Food / Packaging
• Company
  The Edison Agency
• Lead
  Amber Bonney
• Team
  Amber Bonney, Calin Barker, Caitlin Preyser, Stephanie Ehrlich, Niki Beeston, Matt O'Connor, Keara Deignan (client), James Deysal (client)
• Client
  Snackbrands Australia
• Credits
  Pete Dillon Photography, Vicki Valsamis Stylist
• Video
  Link to video

Kettle, Australia’s original kettle chip, risked losing ground to competitors with stronger design systems and bolder storytelling. The Edison Agency reframed the brand around the truth “Crafted for Flavour,” modernising its packaging to elevate premium status while preserving authenticity. The refined brandmark, unified architecture and hero ingredient photography created cohesion and clarity, signalling warmth and craft. Consumer testing confirmed stronger taste cues, clearer navigation and heightened premium perception, restoring Kettle’s cultural relevance and category leadership.

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