
Re-Route: Orchard is a placemaking design festival that showed people there is much more to do on Orchard Road than they might think. Through interactive exhibits and design activations, visitors were invited to rediscover the area and deeply connect to its unique stories presented through the voices of influential individuals who live, work, and play there. Creating value from the existing soul of Orchard Road, the event transformed fleeting visits into lasting connections, turning the area into a space that continuously draws people back, while creating a deeper appreciation to place.