Best of Best 2025 / Branding / Brand identity

Light to Night Singapore: Do You See Me?

  • Prize
    Best of Best in Brand identity / Branding
  • Company
    FACTORY
  • Lead
    Roy Wang
  • Team
    Tamelia Lim, Chrystal Lim, Sandra Lau, Lin Chi Chen, Joelle Puah
  • Client
    National Gallery Singapore
  • Credits
    Photography by: Quek Jia Liang

As the lead branding agency for Light to Night Singapore, we crafted a visual identity that explores perception, individuality, and the unseen. Inspired by the theme “Do You See Me?”, the design plays with overlapping typographic forms and silhouettes, inviting audiences to discover hidden layers and make imaginative connections, mirroring the festival’s exploration of diversity and artistic expression.

FACTORY is an award winning, multi-disciplinary art & design studio based in Singapore and Shenzhen. We design experiences across fields such as branding, exhibitions & installations, websites & interactive design, publications, product and packaging design.