
We designed and published SGA’s digital Annual Report, highlighting key trends and statistics in Serbia’s gaming industry. The aim was to present complex data clearly and visually, promote over 150 local studios and 10 expert voices, and support SGA’s mission to boost industry visibility, all while aligning with modern digital standards.We used bold, standout visuals to reflect the industry’s dynamic spirit.The final report is clear, engaging, and easy to navigate, combining humor with strong design. It effectively showcases Serbia’s gaming ecosystem on a global stage.
Jelena Lugonja is an art director and brand designer currently shaping the visual identity at Semafor.com.A true multi-instrumentalist in design, she fuses bold typography, striking visuals, and a deep love for urban culture into work that never plays it safe. Her global portfolio includes an NGO in India, a sustainable lingerie brand in Prague, and a buzzing Dublin restaurant—each project driven by thoughtful, character-rich storytelling.