Trace Minerals 2025 Brand Refresh Campaign

• Prize
  Winner in Social media campaigns / Advertising
• Company
  Brandettes
• Lead
  Nikola Cline
• Team
  Creative Dir / Producer: Alisha Cohen, Photographer: Denise Crew, Videographer: Rob Ruscher, Wardrobe: Christy Mele, Editing: Jim Maitland, Makeup: MaKall
• Client
  Trace Minerals

For Trace Minerals’ 2025 social ad campaign, Brandettes delivered a full-circle creative strategy—from concept development to location shoot and final edits—that brought fresh energy to the #1 brand in mineral wellness. The work support a full packaging refresh, a new brand position, voice, and a revitalized visual identity. Brandettes focused on blending the brand’s trusted heritage with an active, outdoor lifestyle that connects the everyday benefits of Trace’s products to its Utah roots. Link contains the main campaign video, a product ad and animation ad.

Brandettes is an award-winning marketing agency focused on development, design and digital marketing for food, beauty and lifestyle brands. Based in Los Angeles, working with clients worldwide.