National Family Festival 2025

• Prize
  Winner in Integrated campaigns / Advertising
• Company
  Splash Productions Pte Ltd
• Lead
  Livia Hendranata
• Team
  David Kurniawan, Giovanni Iskandar; Writer: Shane Lim; Account Manager: Pauline Chow
• Client
  Ministry of Social & Family Development
• Video
  Link to video

Many Singaporeans see quality family time as an elusive ideal. To help them realise it is achievable, we redefined quality family time as something that can happen in small moments. This led to our key visual and campaign tagline, “Let’s create quality family time at home, work, and play!”Our integrated campaign across out-of-home and digital touch points successfully drove public participation. In addition, over 250 community & corporate partners stepped forward to champion family-friendly practices and initiatives.

Splash Productions is an established Singapore creative agency with a heart for our community. Since 2005, we have partnered with various government agencies and brands to deliver impactful communication and engagement initiatives that benefit local organisations and Singaporeans.We offer in-house expertise in campaign strategy and management, graphic design, social media services, video production, and public relations.