
NST is a law firm specializing in insolvency law. It develops solutions and perspectives to open up new opportunities for insolvent companies and their employees. The task was to design an advertisement on the subject of insolvency and to positively implement the mission statement “We create perspectives ...”. The campaign emphasizes that insolvency is not a final failure, but part of entrepreneurial risk. With expertise, individual support, and concepts, NST shows ways forward – visualized by the image of a winding road, symbolizing detours and new beginnings.