Winner 2025 / Advertising / Integrated campaigns

Give Back Beer

  • Prize
    Winner in Integrated campaigns / Advertising
  • Company
    Experience Kissimmee
  • Lead
    Lois Kamandulis
  • Team
    Lois Kamandulis, Grant Toranzo, Emily Flores, Sarah Sidiqqui, Nathanael Saldaña
  • Client
    Kissimmee Cares (subset of Experience Kissimmee); Celebration Brewing Co.
  • Credits
    Photos: N. Nguyen; Social: A. Mock, M. Fernandes
  • Video

Give Back Beer is a new collaboration between Experience Kissimmee, the official tourism authority of Osceola County, Florida and Celebration Brewing Company, a family-owned brewery, taproom and brewpub located in Central Florida. The first in a series of limited-release brews, Give Back Beer was created to bring folks together in a fun way while also supporting the community. Proceeds from sales go to a local nonprofit in partnership with Experience Kissimmee. Everything from the namesake of the project and beer flavor to the logo, label and all related materials were created in-house.

Experience Kissimmee is the official tourism authority for Osceola County, Florida. We promote the destination domestically and around the world to potential leisure, business, and sports travelers.