Nature, Sport, and Sustainability in Patagonia

• Prize
  Winner in Social media campaigns / Advertising
• Company
  self-promotion
• Lead
  Yijun Zuo

This project presents a motion storyboard for Patagonia, created as the foundation for an animated brand campaign. Cinematic frames follow athletes surfing, fly-fishing, biking, and climbing, alongside scenes of cloth-making that reflect Patagonia’s sustainable craft. Earthy tones and textures echo the fabrics and threads of its gear, while spinning fibers and stitching connect each adventure to the makers’ hands. The narrative unites nature, sport, and design, expressing Patagonia’s commitment to performance and responsibility.

My creative journey has always been about discovering connections between design and storytelling, visuals and meaning, people and the world around them. With experience in packaging design and a minor in business, I’m especially drawn to the intersection of commercial and narrative. I enjoy exploring how a customer persona can be transformed into a joyful and exciting visual journey At the heart of my work is a curiosity about the universe. Whether through motion or illustration, I strive to create visual messages that resonate, inspire, and connect.