Nature, Sport, and Sustainability in Patagonia

• Prize
  Winner in Social media campaigns / Advertising
• Company
  self-promotion
• Lead
  Yijun Zuo

This project presents a motion storyboard for Patagonia, created as the foundation for an animated brand campaign. Cinematic frames follow athletes surfing, fly-fishing, biking, and climbing, alongside scenes of cloth-making that reflect Patagonia’s sustainable craft. Earthy tones and textures echo the fabrics and threads of its gear, while spinning fibers and stitching connect each adventure to the makers’ hands. The narrative unites nature, sport, and design, expressing Patagonia’s commitment to performance and responsibility.