Real Madrid presents the Official Store of the future

• Prize
  Winner in Digital marketing / Advertising
• Company
  Trison Necsum
• Lead
  Jesus Heras
• Client
  Real Madrid
• Credits
  https://necsum.com/en/projects/santiago-bernabeu
• Video
  Link to video

Real Madrid has opened a revolutionary flagship shop at the Santiago Bernabéu, designed by Trison Necsum. It combines technology, sustainability, and personalization to redefine the shopping experience. Highlights include an interactive holographic vitrine of the team jersey and an impressive 3D dragon that has generated strong social media engagement. The shop has increased visitor numbers, extended visit duration, and boosted customer retention, making it one of Madrid’s top attractions and a benchmark in the retail industry.

Trison Necsum is a Digital Art and Entertainment Studio specialized in the generation of magic experiences through technology