Ma carrière en concessionnaire

• Prize
  Best of Best in Social media campaigns / Advertising
• Company
  Récréation
• Lead
  Marie-Pier Paquet
• Team
  Antoine Goulet, Marie-Pier Paquet, Catherine Villeneuve, Anne-Marie Roy, Catherine Blanchet, Catherine Lachance
• Client
  Corporation des concessionnaires automobiles du Québec
• Video
  Link to video

Facing recruitment challenges and outdated stereotypes, Ma carrière en concessionnaire has redefined the perception of careers in dealerships. More than a campaign, it is a powerful industry brand, born from in-depth analysis and co-creation with key industry players. A bold campaign angle – Working in a dealership isn’t for everyone. But it’s for you. – supported by striking visuals and a large-scale advertising strategy deployed across Quebec. An initiative that does more than recruit: it transforms the industry and proves that innovation pays off.