Sweat for Generation - Experiencing the Labor Unseen

• Prize
  Best of Best in Innovative technologies (VR and other) / Advertising
• Company
  Threshold Lab
• Lead
  Amo (Mengying) Zeng, Yuqing Zhang, Bingyi Liu
• Video
  Link to video

“Sweat for Generation - Experiencing the Labor Unseen” transforms AI's effortless facade into a raw display of human labor, revealing the hidden power consumption behind the easy, intuitive digital interactions we exploit daily. Participants turn the hand crank intensely to generate a single query, exposing the resource-demanding process masked behind. By bodily mapping the energy economy of AI, the artwork exposes data centers, global supply chains, and mineral extraction obscured by digital interfaces. They challenge audiences to confront and reflect on the true cost of digital convenience.