Toronto Holocaust Museum

• Prize
  Winner in Museum exhibitions / Exhibition design
• Company
  Reich&Petch Design International
• Lead
  Tony Reich, Senior Principal in charge
• Team
  Tony Reich, Senior Principal in charge; Emilio Genovese, Senior Designer/Project Manager; Peter Lam, Senior Designer; Molly Montgomery, Senior Graphic Designer; Ben Mitchell, Graphic Designer; Monica Santos, Technologist; Manu Sharma, Technologist
• Client
  UJA Federation
• Credits
  Photos Courtesy of Tom Arban
• Video
  Link to video

The overall design approach incorporates a powerful film set in a newly built theater, testimony stations, exhibits rich with historical narratives, personal artifacts, augmented-reality experiences, and a memorial space set in galleries of curved sweeping walls. The design combines these elements to provide a variety of accessible entry points into the content. Juxtaposition of the digital media, display cases, powerful graphics, and deliberate lighting combine to create an engaging and layered visitor experience.

Founded in 1987, Reich&Petch is an international multidisciplinary design firm. Our work influences how people learn, interact, experience and ultimately understand the world around them. Through our open and collaborative process, we make content accessible through memorable design. We turn ideas into engaging environments and transform opportunities into results. We work with museums, institutions, cultural organizations, corporations, agencies and attractions, creating projects of all sizes from 250 to 250,000 square feet.