Winner 2024 / Branding / Brand identity

The Register at Post District

  • Prize
    Winner in Brand identity / Branding
  • Company
    RSM Design
  • Lead
    Cody Clark
  • Team
    Eloisa Ortiz, Jeff Hertzler, Max Mcilwee, Kate Gilman, Xian Wong, Susan Clark, Eddie Sayers, Brian Willes
  • Client
    Lowe Property Group
  • Credits
    Kyle Aiken Photography
  • Video

The Register is a multifamily community within Post District, a central mixed-use hub in Salt Lake City, Utah. It’s a neighborhood experience that welcomes modern urbanites by providing a mix of gathering, work, and living space. RSM Design was tasked with naming the Register, as well as designing a logo that is rooted in the history of the site. RSM Design was also brought on to infuse the brand pieces into architectural graphics, signage, and touch points to enhance a sense of place.