The Register is a multifamily community within Post District, a central mixed-use hub in Salt Lake City, Utah. It’s a neighborhood experience that welcomes modern urbanites by providing a mix of gathering, work, and living space. RSM Design was tasked with naming the Register, as well as designing a logo that is rooted in the history of the site. RSM Design was also brought on to infuse the brand pieces into architectural graphics, signage, and touch points to enhance a sense of place.