Winner 2023 / Packaging / Food

Mazu Pilgrimage Game - Taiwan Butter Pastry

  • Prize
    Winner in Food / Packaging
  • University
    Ming Chuan University
  • Lead
    Yu-Tzu Chen

The packaging combines the Taiwan Butter Pastry with the culture of Mazu, as the relationship between the two is historically unique and the "Mazu Pilgrimage" event is held every year in March on the Chinese calendar, lasting nine days and spanning four counties in Taiwan. The event is designed as a board game, with a map introducing the temples and routes of Mazu Pilgrimage, including the local rituals, to make it more interesting and to learn about this special culture. The contents include a map, game manual, character cards(gods in Pilgrimage), dice(divination blocks), and Butter Pastries.