Winner 2023 / Packaging / Food


  • Prize
    Winner in Food / Packaging
  • University
    Politecnico Di Milano
  • Lead
    Lei Wu, Hang Su, Xinmo Li

MZZ CAT BARBECUE is an online cold chain logistics-based barbecue brand. Its logo is designed as an alien cat in a UFO, a metaphor for on-time delivery. In terms of packaging design, the delivery materials of all products (e.g., meat) are perfectly and orderly stored in the delivery boxes, reflecting the brand's rigorous attitude towards food safety. Also, the surface of the box is lined with a colorful icon within a tear strip structure, making the process of opening the box full of rituals and surprises, building trust between the brand and consumers with design.