Winner 2023 / Branding / Brand design

DAN: Korean honey cookies

  • Prize
    Winner in Brand design / Branding, Brand identity / Branding
  • University
    Savannah College of Art & Design (SCAD)
  • Lead
    Seung Joo Lee

DAN is a brand specializing in the production of honey cookies. The term ‘dan’ is a translation of the Korean character "?," which means sweet. DAN honey cookies made with the food ‘yakgwa,’ a deep-fried Korean dessert typically enjoyed on Korean holidays and at festivals. Each cookie has chunks of yakgwa mixed into the cookie batter for a unique texture and a delightful flavor. DAN's tagline "a sweet experience" represents our hope for customers to enjoy the experience of having yakgwa, therefore created crunchy cookies for people have a small treat for their daily lives.