Winner 2023 / Branding / Brand identity

Film Rashomon Visual Identity System

  • Prize
    Winner in Brand identity / Branding
  • University
    Maryland Institute College of Art
  • Lead
    Tengmo Han
  • Team
    Tengmo Han
  • Video

The movie Rashomon tells the story of a murder case with four witnesses and only one truth, but each testifies for a different purpose. In order to cover up their own negligence, each begins to tell a version of the story. I want to explore a VIS for the film that highlights the fact that each character tells a different storyline that contradicts each other but points to the same ending. Explore the concept of weakness and lies. In order to realize the concept, I used the graphic changes triggered by the refraction of light into the glass to express the Rashomon effect in this film.