Winner 2023 / Books / Art & culture books

Jekyll & Hyde

  • Prize
    Winner in Art & culture books / Books, Other / Other Print (Magazines, Newspapers, Calendars)
  • University
    Swinburne University of Technology
  • Lead
    Katarina Kopecka

When was the last time you read a piece of classical novel? With the speed of the digital age, we rarely find the time to appreciate history or art... sometimes we don't even find the time to appreciate ourselves. This mini-publication package showcases an excerpt from a classical story of Dr. Jekyll and Mr. Hyde—a story about the duality of the human mind and the pain it brings us. The package consisting of a B6 publication, bookmark, and poster not only promotes the story but turns the mirror back to the readers, challenging them to pay attention to their own mental health.

Kat Kopecka is a marketer and designer in Melbourne. Kat believes that purposeful design has the power to create strong emotions and lasting relationships with brands and can significantly improve people's lives.