Winner 2023 / Advertising / Direct marketing

2022 Golf Cart Mailer

  • Prize
    Winner in Direct marketing / Advertising
  • Company
    Applied Underwriters, Inc.
  • Lead
    Nate Wells
  • Team
    Alexander Egner, Rustie Kaster, and Thomas Irvin
  • Credits
    Photos by: M&G Studios Inc
  • Video

Applied Underwriters’ 2022 summer promotion allows the independent insurance agents and brokers who sell our policies to earn golf equipment, and this year the top reward was a course-dominating, all-electric ICON Electric Vehicles i40L golf cart.A promo mailer featured a keychain that popped up upon opening, in front of a pop-out reproduction of the actual golf cart. The cart’s contours were laser-diecut to bring out the details of the seats, steering column, and tires. The keychain’s medallion featured the “More Golf” campaign tagline, and our St. Bernard logo on the obverse.

Applied Underwriters® is a global risk services firm that helps businesses and people manage uncertainty through its business services, insurance and reinsurance solutions. As a company, Applied Underwriters has been distinguished by its innovative approaches to client care and by its strong financial strength. Applied Underwriters operates widely throughout the US, UK, EU and Middle East. Its operational headquarters is located in Omaha, Nebraska.