Winner 2023 / Packaging / Beverage

Puncher's Chance - The Left Cross

  • Prize
    Winner in Beverage / Packaging
  • Company
    Coho Creative
  • Lead
    Jon Shapiro, Founder & Chief Creative Officer
  • Team
    Mike Skrzelowski, Executive Creative Director; Chris Combs, Design Director; Kevin Bova, Senior Designer - Rendering Development
  • Client
    Wolf Spirit Distillery

Puncher’s Chance The Left Cross is a premium bourbon aged in Jamaican rum casks, competing in the craft distilling category. COHO Creative developed naming and package design to highlight its unique character and align with the larger brand. “The Left Cross” name pays homage to the left cross punch, which is both powerful and balanced and perfected by Jamaican boxer Donovan “Razor” Ruddock. The design features rich gold and green linework, a sophisticated matte black background, and the Puncher’s Chance tiger. Aged 14 years, this limited edition bourbon sold out of its 1900 cases in 2022.