Puncher's Chance - The Undisputed

• Prize
  Winner in Beverage / Packaging
• Company
  Coho Creative
• Lead
  Jon Shapiro, Founder & Chief Creative Officer
• Team
  Mike Skrzelowski, Executive Creative Director; Monica Campbell, Design Director; Kevin Bova, Senior Designer - Rendering Development
• Client
  Wolf Spirit Distillery

Puncher’s Chance The Undisputed is a single barrel Kentucky bourbon made to impress connoisseurs. COHO Creative developed naming and packaging to convey a balance of strength and appeal. “The Undisputed” proclaims this bourbon a reigning champion, and the design picks up visual cues from boxing championship belts. The tiger embodies power and unifies with the larger brand. The matte black background resembles boxing gloves, and a regal crimson and gold seal crowns the design. With over 2500 cases sold in two months, The Undisputed proves its worth in the market and builds brand unity.