Winner 2023 / Other Graphic Design / Other Graphic Design

Steeping Conversations

  • Prize
    Winner in Other Graphic Design / Other Graphic Design
  • Company
    Plus Collaboratives
  • Lead
    Mervin Tan / Cheryl Sim
  • Team
    Crystal Koo, Lionel Chang, Low Jueming, Michelle Liew, Renee Yang, Marwanie Rahim
  • Client
    FUJIFILM Business Innovation

Steeping conversations is a modern reinterpretation of a traditional Southeast Asian gifting of symbolic memento keepsake designed to storytell FUJIFILM's commitment to a partnership for holistic print solutions.The Nanyang-inspired gift set contains 4 distinctly shaped tea capsules containing different flavour profiles. Each engages the receiver in retrieving the tea with hand gestures representing different partnership characteristics, reinforcing a business commitment to be more than a printer supplier.