Winner 2023 / Functional Typography / Wayfinding

Ovation Hollywood

  • Prize
    Winner in Wayfinding / Functional Typography
  • Company
    RSM Design
  • Lead
    Kyle Richter
  • Team
    Harry Mark FAIA, Aaron Ferber, Jeff Hertzler, Sydney Patterson
  • Client
    DJM Capital Partners Inc, GAW Capital Partners
  • Credits
    Gensler, Look Signs, Geoff McFetridge

Ovation Hollywood is a mixed-use retail destination adjacent to the TCL Chinese Theatre and home of the Oscars. The design team developed a wayfinding strategy to guide visitors around the once confusing and dated shopping mall. The team integrated identity, wayfinding, and specialty placemaking graphics into the whole experience, inspired and abstractly rooted by the past, present, and future of Hollywood. Additionally, the design team created a fresh palette of brand murals and placemaking graphics to honor the new brand character, creating a sense of place that is unique to Hollywood.