Ovation Hollywood

• Prize
  Winner in Wayfinding / Functional Typography
• Company
  RSM Design
• Lead
  Kyle Richter
• Team
  Harry Mark FAIA, Aaron Ferber, Jeff Hertzler, Sydney Patterson
• Client
  DJM Capital Partners Inc, GAW Capital Partners
• Credits
  Gensler, Look Signs, Geoff McFetridge

Ovation Hollywood is a mixed-use retail destination adjacent to the TCL Chinese Theatre and home of the Oscars. The design team developed a wayfinding strategy to guide visitors around the once confusing and dated shopping mall. The team integrated identity, wayfinding, and specialty placemaking graphics into the whole experience, inspired and abstractly rooted by the past, present, and future of Hollywood. Additionally, the design team created a fresh palette of brand murals and placemaking graphics to honor the new brand character, creating a sense of place that is unique to Hollywood.