House of Toys

• Prize
  Winner in Brand design / Branding
• Company
  Kreo Design
• Lead
  Darshita Thaker
• Team
  Kreo Design
• Client
  Tablez, Lulu International Group

We designed an iconic brand identity for "House of Toys" India’s first kids’ superstore, positioning them as a progressive, global and advanced kids brand for active engagement. Initially, we created a memorable dynamic identity by designing an iconic ‘smiley’ mnemonic as part of the logo. Then we designed a vibrant colour palette and universally appealing font style clubbed with an iconic ‘smiley’ mnemonic with an elaborate set of brand assets. The brand used these assets for a grand launch across all mediums, i.e., store, digital platforms and marketing collaterals.