Winner 2023 / Branding / Brand identity

Smith & Connors

  • Prize
    Winner in Brand identity / Branding
  • Company
    Smith & Connors
  • Lead
    Talie Smith
  • Team
    Talie Smith, Becca Connors, Scott Smith, Diana Goldman, Robyn Baker, Madison Whitmarsh, Debbie Potaniec, Selena Trager, Andrew Houle
  • Client
    Smith & Connors
  • Video

Smith & Connors’ goal for our rebrand was to align our visual identity with our core company values. We crafted a joyful new identity and expression with welcoming typography, color palette, iconography, and imagery. Accessible by design, our new brand centers our audiences and their needs — resulting in a warm and engaging experience. We also built expressive social templates, a visual language tailored for digital communications, and a range of digital and print collateral.