Winner 2023 / Branding / Promotional items

Cranbrook on the Green: Artist-Designed Mini-Golf

  • Prize
    Winner in Promotional items / Branding
  • Company
    Unsold Studio
  • Lead
    Meaghan Barry and Lilian Crum
  • Team
    Meaghan Barry and Lilian Crum
  • Client
    Cranbrook Art Museum

This identity and ad campaign for Cranbrook on the Green: Artist-Designed Mini-Golf celebrates the legacy of Cranbrook through the integration of iconic sculptures and iconography from the campus in Bloomfield Hills, Michigan. The look-and-feel establishes a nostalgic summertime mood by using youthful, bright colors that are combined with Esprit-like geometry and 80’s/90’s-style patterning. The collaged approach itself nods to the iconic Cranbrook designer, April Greiman.

Run by Partners and Creative Directors, Meaghan Barry and Lilian Crum, Unsold Studio makes businesses and organizations who are in competitive markets stand out with easy-to-implement, tailored design solutions. The studio builds brands with their expertise in: brand strategy, brand identity design, CX (Customer Experience) design, graphic design, creative direction and consulting. Unsold Studio’s clients range from educational and cultural institutions to corporate and retail enterprises.